Joe Walker Podcast: Sponsor Kit

Overview

Joe Walker makes the deepest and most diverse intellectual content on the internet.

By undertaking more than 100 hours of preparation and research for each conversation, Joe refreshingly and regularly elicits unique insights from world- renowned experts that have never been shared publicly before.

In typically 2-4 hour episodes, Joe intellectually challenges the world’s deepest thinkers across science, economics, technology and philosophy, pushing their boundaries, resulting in content that is genuinely novel and unparalleled in quality.

Recent podcast guests have included:

• Larry Summers, on the economic implications of AI
• Nassim Taleb, on managing risk in unpredictable environments
• Stephen Wolfram, on using computation to understand the universe
• Katalin Karikó, on resilience and adversity on the path to the Nobel Prize
• Daniel Kahneman, on the dynamics of highly effective collaborations

Full list of past episodes here.

During his conversation with Mark Cuban, Mark lauded Joe as one of the most diligently prepared hosts he'd ever encountered—a sentiment regularly echoed by world leading politicians, physicists and economists.

In their selection of guests and topics, Joe’s interviews often have a unique or historical quality to them. For example, he recorded:

• Katalin Karikó’s first ever longform podcast interview, before she won the Nobel Prize. (Now a reference on her Wikipedia page.)
• Steven Pinker and David Deutsch’s first ever public dialogue.
• A rare +2-hour long interview with Nassim Taleb, the transcript of which is being published in Taleb’s next book.

Joe's interviews are contradistinct from the typical book-promotion-content that is all too common in the podcast world; they are deeply rigorous, well researched longform conversations.

The quality of Joe’s work has been recognised by media profiles, prompted discussions in parliament and resulted in winning two Emergent Ventures grants from Tyler Cowen.

It is Joe’s obsession with preparation and research that has led to audience growth of more than 100% in 2024, with an average of 54,891 listens/views per episode in 2024.

• “I think [Joe] is a terrific interviewer and needs to be heard worldwide”
  — Eric Weinstein, Former Managing Director of Thiel Capital

The audience

A large, deeply engaged and fast growing audience:

• Average of 54,891 listens/views per episode in 2024, growing at 119.4% year on year (full breakdown available here).
• 4.9 out of 5 star rating across 891 reviews on Apple Podcasts.
• Has been rated #1 Business Podcast on Apple Podcasts (Australia).

The most curious and intellectually diverse audience in the world. From our 2024 audience survey:

• 23.9% work in Finance
• 13.8% work in Government
• 13.3% work in Technology
• 5.9% are CEOs, Founders or Board Members

Primarily distributed across Australia, the United States and the United Kingdom:

• 33.5% in Australia
• 28.5% in the United States
• 7.8% in the United Kingdom

Controlling and deploying large budgets. From our 2024 audience survey:

• 31.7% of the audience are responsible for an annual budget at work.
• 24.1% of the audience are responsible for an annual budget larger than $1 million.
• 10.7% of the audience are responsible for an annual budget larger than $10 million.

Uniquely mature and affluent:

• Average annual salary of $263,506
• 94.7% aged over 25 and 32.5% aged over 45

Joe has built one of the smartest and most influential audiences in the world. Here is what some of them have to say about his podcast:

• “Joe’s ability to discuss big intellectual issues with the world’s top scientists, economists and thinkers is almost without parallel”
  — Dr Andrew Leigh MP, Economist, Australian Politician and Current Assistant Treasurer of Australia

• “I’m not sure how to even classify this. I don’t want to define it purely by oppositions to other podcasts. And yet, one must find a shorthand. If you’ve ever heard an interesting interviewee on Lex Fridman and wished that they were asked fascinating, incisive questions instead of vague stoner questions, this is the podcast for you. 100% killer thus far, even on matters I thought no-one could interest me on; for example, I have successfully gotten five people from very different backgrounds to gush enthusiastically about listening to his least fancy episode, a four hour interview with a retired Australian bureaucrat.”
  — Dr Dan McKinlay, Research Scientist, CSIRO

• “I've been listening to Joe Walker's podcast for 5+ years now. Joe Walker's regular missive rises above the cacophony of podcasts as the smartest, best-researched and best-prepared I've found. I'm thoroughly impressed with Joe's ability to attract fascinating guests, ask thought-provoking and unusual questions, and challenge them on their own intellectual home turf.”
  — Samuel Wills, Economist at The World Bank

• “Joe Walker is the smartest 30-year old I have ever met. His broad range of interests means there is always something to attract your attention and something to learn.”
  — Ian Macfarlane AC, Former Governor of Reserve Bank of Australia

Sponsorship packages and prices

In selecting sponsors, The Joe Walker Podcast aims to build long-term partnerships through deep and direct relationships. We take an intentionally fussy approach to deciding which brands to promote to our audience.

Please contact Joe (joe@jnwpod.com) or Jeremy (jeremy@jnwpod.com). To discuss pricing and packages. Discounts are available for bundles of 3 slots or more.

We currently have limited availability remaining for Q4 2024 and are in the process of filling our sponsorship slots for Q1 2025.

Ad format

We take a highly tailored approach to partnering with sponsors, co-creating your ad-reads. Each advert is unique, meaning that we will not re-run the same advert for each slot and episode you sponsor. This creates an opportunity to share a compelling story with the audience over time, building and strengthening your brand.

All adverts are baked-in, personally read by Joe and typically last 60 seconds each (with flexibility to lengthen or shorten).

The value of sponsorship

Sponsors of The Joe Walker Podcast have included:

• GiveWell
• 80,000 Hours
• Blackbird Foundation (newsletter sponsor)

GiveWell, a research platform for effective philanthropy, has been a long-term sponsor of the show for the past 4 years and has built a strong bond with our audience.

From our 2024 Audience Survey, 23% of respondents confirmed they have donated to GiveWell.

For most organisations, the value of sponsoring The Joe Walker Podcast will not be in direct conversion to users of your product. It will be in raising the esteem of your organization and telling its story in a unique and compelling way. You will build a deep bond with an intellectually curious audience made up of a community of world leading regulators, policy-makers, investors, and C-level executives managing significant budgets and potential employees.

We particularly recommend considering sponsorship of The Joe Walker Podcast if you are seeking to achieve one or more of the following goals:

• Assisting regulators or policy-makers to better understand your product and service,
• Share the story of your business with intellectually curious private and public investors with significant funds to deploy,
• Drive in-bound interest in your B2B product or service from C-level executives managing large budgets, or
• Positioning your organisation as an employer of choice amongst a highly intellectual and skilled professional workforce.

What other listeners have to say

Endorsements from listeners of the show.

• “Joe Walker conducts deep intellectually stimulating conversations (prefaced by some ferocious prepwork) with an eclectic bunch of thinkers - academics and scientists such as Nnobel laureates Katalin Karikó (this before her Nobel) and Frank Wilczek to intellectuals such as Stephen Wolfram and Nassim Taleb. Joe Walker is a professional learner in the guise of a podcast host.”
  — Sajith Pai, Venture Capital Partner, Blume Ventures

• “A gem of a podcast. Joe is thoughtful in his choice of topics and commentators. We are awash with podcasts and this is amongst the best and deserves one's attention.”
  — Alex Adamovich, Principal, Equity Partners Asia

• “Joe has a unique talent for distilling some of the most complex topics into accessible insights that even my average intellect can grasp. Whether discussing economics, biology, anthropology, social impact, or advanced technology, he engages with some of the world’s brightest minds through incisive questions and long form, thought-provoking interviews. Each episode is a masterclass in subjects I never knew I’d find so fascinating.”
  — Michael Nasif, Senior Vice President of Sales, ZipRecruiter

• “Big fan of the pod. It truly has the highest signal to noise ratio of anything I've come across in the econ/policy/progress genre. Joe’s background research is second to none, and what's more the guests themselves notice it when in conversation with Joe.”
  — Charles Coverdale, Director, Sayers

• “Joe Walker is one of the most thoughtful and best prepared podcast hosts I know. His guests are consistently high-quality, and through his penetrating style, Joe is able to draw them out in ways that make these conversations unique. The result is intellectually first-rate food for the mind.”
  — Nick Enfield, Professor of Linguistics, The University of Sydney